This is the ad I’m referring to:

I totally get that some of the LGBTIQ community are a good market to advertise to, but this isn’t the greatest supportive message, in my humble opinion.

I feel pretty cynical about corporations doing pinkwashing in general – and ANZ has been called out before – but I don’t know much about what ANZ is doing in terms of wider systemic stuff around poverty, inequality, workers rights, racism (all of which effect LGBTIQ communities massively) so I can’t really comment about it. But… yeh… #holdtight didn’t do it for me.